CRICKET's John Stubbings was invited as a guest columnist for this month's The Marketer - the CIM’s monthly magazine. John discusses how to build a strong bond with fans, create the right content for engaging them and knowing when to enable fans to create their own conversations.
As it's a subscription-only title, if you'd like us to send you a copy of the piece, please email louise@cricket-ltd.com and we'll forward it to you.
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