Fast and Furious - technology and brands

In the latest edition of the CRICKET Commentator, we've been looking at how premium brands in high-tech markets compete - when premium price no longer equates to leading edge. In personal and home technology, where consumers are constantly on the look-out for the latest innovation, where does this leave the concept of brand loyalty?  Or, as James Dyson recently commented, ultimately is it the ingenuity and IP of product design that wins hands down?

Listen up

Is listening becoming a lost art? Do we need to sit back, speak less and listen more? ‘It doesn’t cost anything to listen,’ says Richard Branson, suggesting executives get out there and really listen to what customers have to say. As billions of conversations take place across social networks, how can businesses and brands visually listen to the important ones – and filter out the noise?

In the latest edition of CRICKET Commentator, we’ve been looking at Active Listening – why it’s important for the individual and how it enables brands to build belonging and create advantage.

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