In the business of luxury branding, where phrases like 'authentic', 'craftmanship' and 'excellence' are recycled brand to brand, creating real differentiation can be a challenge. With this in mind, the team here at CRICKET has been busy developing an approach that literally 'maps out' the core component parts to produce a distinctive map for each brand. Like to know more? Get in touch with Louise Barfield and we'll send you some more details.
