Blossom, Brain and Brand

Here at CRICKET, it's always been our view that real brand engagement happens when people ‘get it’. Brand becomes the way things are done around here. Individual and group understanding is rarely achieved by a series of messages ‘pushed’ from HQ.

The challenge and process of brand induction and engagement in world markets is explored in the latest edition of CRICKET Commentator 'Blossom, Brain Cells and Brand'  To be sent the full version, please call us on 00 44 207 845 0300 or email louise@cricket-ltd.com

Retail Superpower

Daily there is data on Apple's empire, as it faces a post-Steve Jobs era. This fascinating Top 10 report (click here for link) caught the eyes of CRICKET – Apple’s leadership in revenue per square foot of gross selling space

A new angle on luxury brands

In the business of luxury branding, where phrases like 'authentic', 'craftmanship' and 'excellence' are recycled brand to brand, creating real differentiation can be a challenge. With this in mind, the team here at CRICKET has been busy developing an approach that literally 'maps out' the core component parts to produce a distinctive map for each brand. Like to know more? Get in touch with Louise Barfield and we'll send you some more details.

Small World

Architectural design consultancy TTSP (a CRICKET client) recently completed the design of a new HQ for the SMMT (The Society of Motor Manufacturers and Traders) including a member’s display area.  This new space currently features the new Range Rover Evoque as hero car – from Land Rover, another of our clients.

Brand Stress Test

As brands stretch their marketing spend to meet the needs of today’s digital, multi-channel world, the stronger the need for clear, bold and simple brand definition at the centre. Test the strength of your brand strategy with the CRICKET brand stress test here

Pulling Power

CRICKET's John Stubbings was invited as a guest columnist for this month's The Marketer - the CIM’s monthly magazine.  John discusses how to build a strong bond with fans, create the right content for engaging them and knowing when to enable fans to create their own conversations.

As it's a subscription-only title, if you'd like us to send you a copy of the piece, please email louise@cricket-ltd.com and we'll forward it to you.

Urban talent in film

'Release’, one of the recent films showns by Channel 4 in the UK in a series entitled ‘Concrete Circus’ http://www.channel4.com/programmes/concrete-circus  is a great antidote to the recent media reports following the UK’s city riots.

It's a combination of incredible skills (BMW, skateboarding,freerunning) along with technical graphics and edgy music, in a piece where the editing really shines through. Gripping stuff.