Here at CRICKET, it's always been our view that real brand engagement happens when people ‘get it’. Brand becomes the way things are done around here. Individual and group understanding is rarely achieved by a series of messages ‘pushed’ from HQ.
The challenge and process of brand induction and engagement in world markets is explored in the latest edition of CRICKET Commentator 'Blossom, Brain Cells and Brand' To be sent the full version, please call us on 00 44 207 845 0300 or email louise@cricket-ltd.com
