A new angle on luxury brands

In the business of luxury branding, where phrases like 'authentic', 'craftmanship' and 'excellence' are recycled brand to brand, creating real differentiation can be a challenge. With this in mind, the team here at CRICKET has been busy developing an approach that literally 'maps out' the core component parts to produce a distinctive map for each brand. Like to know more? Get in touch with Louise Barfield and we'll send you some more details.

Small World

Architectural design consultancy TTSP (a CRICKET client) recently completed the design of a new HQ for the SMMT (The Society of Motor Manufacturers and Traders) including a member’s display area.  This new space currently features the new Range Rover Evoque as hero car – from Land Rover, another of our clients.

Brand Stress Test

As brands stretch their marketing spend to meet the needs of today’s digital, multi-channel world, the stronger the need for clear, bold and simple brand definition at the centre. Test the strength of your brand strategy with the CRICKET brand stress test here

Pulling Power

CRICKET's John Stubbings was invited as a guest columnist for this month's The Marketer - the CIM’s monthly magazine.  John discusses how to build a strong bond with fans, create the right content for engaging them and knowing when to enable fans to create their own conversations.

As it's a subscription-only title, if you'd like us to send you a copy of the piece, please email louise@cricket-ltd.com and we'll forward it to you.