The Geneva Jaguar Land Rover Brand Briefing

Earlier this month, 

CRICKET was tasked with communicating to the global media the ambition of the Jaguar Land Rover brands - visually and experientially - for a pre auto show Media Brand Briefing

In the grounds of the historic Chateau du Parc des Eaux-Vives, CRICKET designed and constructed a 4,200 square feet Jaguar Land Rover structured environment. The hour long presentation, using multi-screen technology, communicated the JLR business, the global infrastructure and ended with detailed insight into the two iconic brands of Jaguar and Land Rover by the respective Global Brand Directors. The presentations were a combination of video, complex graphics and stunning imagery to bring the key messages to life.

The evening, attended by 170 global media and 8 of the JLR board of directors, ended with dinner in the Chateau, which was the original venue for the world premiere of the iconic E-type Jaguar in 1962. 

The Geneva press party

A post Geneva press day party was held at The Little Buddha Bar in downtown Geneva, where CRICKET transformed the venue, with live music and a DJ within a world theme, for informal conversations between journalists and JLR executives.