Online, on-street, or in-mall, retail is facing tough challenges. Brands have to deliver on three dimensions of the retail experience - Choice, Behaviour and Content - to win customer allegiance. In this month's CRICKET Commentator, our regular thought piece, we've been exploring how the landscape has changed. We believe brands have to be multisensory, not just multichannel, to gain ground with consumers and staff - as well as having a clear idea of what they stand for and who they want to talk to. To read the full Commentator piece, please email louise@cricket-ltd.com and click here.
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