Listen up

Is listening becoming a lost art? Do we need to sit back, speak less and listen more? ‘It doesn’t cost anything to listen,’ says Richard Branson, suggesting executives get out there and really listen to what customers have to say. As billions of conversations take place across social networks, how can businesses and brands visually listen to the important ones – and filter out the noise?

In the latest edition of CRICKET Commentator, we’ve been looking at Active Listening – why it’s important for the individual and how it enables brands to build belonging and create advantage.

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