Fast and Furious - technology and brands

In the latest edition of the CRICKET Commentator, we've been looking at how premium brands in high-tech markets compete - when premium price no longer equates to leading edge. In personal and home technology, where consumers are constantly on the look-out for the latest innovation, where does this leave the concept of brand loyalty?  Or, as James Dyson recently commented, ultimately is it the ingenuity and IP of product design that wins hands down?